Arrowhead Honda's Pledge Regarding the Responsible Use and Protection of Customer Information

At Arrowhead Honda we respect the confidentiality of your personal information, and it is our ongoing responsibility to ensure that it is protected. We are providing you with this notice to inform you of how Arrowhead Honda responsibly uses and safeguards your nonpublic personal information. By ?nonpublic personal information? we mean personally identifiable information that has not been obtained from a public source. Some examples of this are your social security number or the name of your employer. We encourage you to read this notice and to call, visit or email us if you have any questions.

The following is our continuing commitment to the responsible use and protection of your confidential information:

a) Protection of Confidential Information:

We will safeguard, according to prudent security standards, the confidentiality of all nonpublic personal information you provide for us.

b) Collection, Use and Retention of Confidential Information:

Arrowhead Honda limits the collection, use and retention of confidential information to what we believe is necessary to administer our business, to provide you with exceptional quality service, to comply with regulatory retention of information, and to make available to you other promotions, services, and opportunities that may be of benefit or interest to you. For example, your information may be used to evaluate your eligibility for a loan or other services.

c) Information Collection:

We may collect:

Information we receive from you on applications and forms, or other information that you provide for us ? for example: your income or where you work;

Information you voluntarily submit for example, your fax number, your e-mail address;

Information about your transactions with our affiliates, others or us.

Information we receive from a consumer-reporting agency, such as your creditworthiness, your employment verification, etc.

d) Security Procedures to Protect Confidential Information:

A fundamental element of safeguarding your confidential information is to provide protection against unauthorized access or use of this information. We restrict access to nonpublic information about you to those employees who need to know that information to provide products or services to you. We maintain physical, electronic, and procedural safeguards that comply with federal regulations to guard your non-public information.

e) Sharing Information with Third Parties Outside of Arrowhead Honda:

We may be required to or may share some or all of the information that we collect about you, as permitted by law, for the following purposes-

to third parties to process or service a financial transaction that you requested or authorized

to insurance companies who underwrite your vehicle

to state registration agencies, our regulators and auditors

to consumer reporting agencies

to vehicle manufacturer

to third parties that assist us in marketing our accounts and service

to third parties that provide support for services for our products, such as companies that service our mailings.

to respond to a subpoena, court order or judicial process.

Whenever other companies or third parties provide support services on our behalf, we require them to conform to our confidentiality and information security standards. They are allowed to use confidential information only to provide the service or product on Arrowhead Honda's behalf.

Before we can accept your application, you must read and agree to the following:

I certify that the information provided by me is correct. I also understand that you will be checking with credit reporting agencies. I authorize an investigation of my credit and employment history, receipt of a GLB privacy act notice by mail, and the release of information about my credit experience to a third party lending institution.

Our Website collects two different types of information through our website: anonymous information and personally identifiable information.

Anonymous Information. We collect and store anonymous, aggregate information (such as internet protocol (IP) addresses, browser types, search engines, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks) from all visitors to our website. You may search our website for car models, prices and other information provided through our website without ever submitting your name, email address or any other personally identifiable information. The anonymous information that we do collect from your visit is never linked to any of your personally identifiable information until you voluntarily submit that personal information, in which case some otherwise anonymous information may be connected to your website activity and personal account. Otherwise, the anonymous information is only used in the aggregate to analyze trends, administer the website, diagnose any problems, track a visitor’s movement in the aggregate, and gather broad demographic information for aggregate use. We may provide this anonymous information in aggregate form to other parties or use it for our own insight or marketing purposes. Our ability to use this information is not restricted in any way.

We also use “cookies” and “image tags” to collect certain usage information from all customers and visitors to our website. A “cookie” is a small text file that a website can place on your computer’s hard drive or on your mobile device’s memory in order to collect information about your activities on our website. An “image tag,” also known as a clear GIF or web beacon, works together with cookies and is a small image file that may be located in various areas of our website. Most browsers automatically accept cookies, but you have the option to change your browser setting to decline them.

Accepting cookies in no way gives us access to your computer or any personal information about you, since cookies are not used to identify anonymous website visitors. Our cookies enable you to proceed smoothly through our website and know whether you’ve used it before, so as to eliminate some steps that apply to new visitors. Cookies also give us usage data like how often you visit, where you go on our website, and what you do while here.

Similarly, a cookie may be placed by our third-party advertising companies. These companies may use aggregated statistics about your use of our website and third party media in order to provide you with advertisements about goods and services that you may be interested in. The information they collect does not include your personal information.

The third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. Any such information is anonymous. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No personal information about you is collected during this process. The information is anonymous and does not link online actions to an identifiable person.

Further, with your permission, we may collect information about your use or interaction with our website or about the devices you use to connect or interact with our website by automated means, including tracking technologies. As discussed above, these tracking technologies may include “cookies,” which are small lines of text/data that are written onto your device by a website. Most browsers allow you to block and delete cookies. However, if you do that, the website may not work properly. Arrowhead Honda and suppliers acting on our behalf may use cookies, pixel tags, beacons, web beacons, Bluetooth and Wi-Fi monitoring and other technologies to operate the website and to provide services. With your consent, we may also use technologies to capture your demographic information and engagement with us in order to present you with a more personalized experience.

With respect to unrelated, third party web sites, such as third party online retailers, advertisers, or unrelated sites that we may happen to link to, or web sites that link to our website, those third parties may collect personal information directly from you. The information policies and practices of these unrelated parties are not covered by this privacy policy. We do not control the privacy policies of third parties even if we may provide hyperlinks or other access to their web sites. We are not responsible or liable for their independent policies and practices. Please review their privacy policies and practices. It is your responsibility to review them and decide if you are satisfied with their protections.

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.

Personally Identifiable Information. We require the submission of certain personally identifiable information when you use some services available on our website. For example, your use of your user name and password allows us to identify you as our customer who is seeking information in connection with our services. Our website uses a variety of contact forms and tracking phone numbers for visitors to request information, products, and services. We collect a visitor’s contact information (like his or her email address or phone number) and in some cases, demographic information (like his or her zip code). In limited circumstances, such as when a visitor fills out an online credit application, we collect unique identifiers (like a social security number), and/or financial information (like age, income level, bank account or credit card numbers). We use this information to get in touch with our prospective customers about their requests, and to send them additional information about our products and services.

Note that once you have created an order or otherwise voluntarily provided personally identifiable information to us, we may use cookies to help identify you. Personally identifiable information received from you (such as IP address, phone number, email address, zip code, etc.) may be contained in or linked to a cookie. The only time that we receive such personally identifiable information is when you volunteer it by submitting it to us.

We may use cookies with personally identifiable information so that our website can remember you, enhance your online visit with us, and provide you with the information you’re most likely to need. For instance, cookies allow our website to remind you of your past vehicle search interests and website activity and to suggest similar products and services. In some cases, cookies may improve your shopping experience and we use information gained through cookies to track your website activity and to deliver you content specific information

Any financial information we collect is used to check the qualifications of our prospective customers and bill for products and services ordered. If you apply for financing or wish to purchase or lease a car through our online system, we may collect personal information such as your name, address, driver’s license number and state, social security number and other credit information. This information goes into a secure database and is used solely to provide the service you requested. The collection, use and storage of your financial information for credit checks, for arranging credit and loans or for purchasing products and services may be subject to additional privacy policies and if so, you will be notified of them at the time of any such collection, use or storage of your financial information as required by law.

Our online surveys may ask visitors for contact information (like an email address or phone number) which they may voluntarily provide. We also may run contests on our website in which we ask visitors for similar contact information in order to participate. We use contact information from our surveys and contests to send information about products and services to these participating visitors.

By using this website you consent to the collection and use of your anonymous data, personal information, and/or form submissions by Client Command for the purposes of analytics and/or advertising.